INVITATION-ONLY (You're seeing this page before public release)
Make more money from existing traffic with less work.
For businesses who use paid ads to grow:
Leverage a Customer Data Platform and Identity Resolution to do one of three things:
1) Get more people to buy with the same spend.
2) Decrease spend and get the same number of customers.
3) Increase spend more profitably than ever before.
3 steps to 3x progress
Not a coaching program. Not a course. Just math. Upliiift is a fully managed tech solution that works for those on the front lines of growth.
1) We install a unique pixel on your website.
Upliiift integrates a single, powerful pixel onto your website. This pixel acts as a centralized hub, capturing every crucial conversion event. It eliminates the need for multiple tracking systems, streamlining your data collection process and ensuring you have a consistent and accurate source of data.
2) We enhance your retargeting & event matching.
By centralizing your data in a Customer Data Platform (CDP), Upliiift enhances the accuracy of event attribution, linking users to their actions. This not only boosts your retargeting audience sizes by 2-3 times within 90 days, but also captures valid emails from a significant portion of your anonymous traffic. The result is a more precise and expansive audience for your campaigns.
3) You make more money from your ad spend on any platform.
With Upliiift's technology, every dollar you invest in advertising goes further. By improving audience targeting and event matching, your campaigns become more effective, leading to a decrease in costs like CPMs and CPCs. Over time, as more data is accumulated, the benefits compound, ensuring you get the best return on your ad spend across all platforms.
What Upliiift does:
We make your ads work like they did before iOS updates and privacy laws crushed your returns. Our team installs tech to multiply your profit per dollar spent. We get paid as a percentage of what we make or save you.
The TL;DR
We could bore you with technical jargon all day. Instead, let's talk plainly.
We help brands multiply their profits from existing ad campaigns and website traffic.
We do that by leveraging the power of a CDP (Customer Data Platform) and Identity Resolution to unify your data, upgrade your advertising and harness the true power of retargeting. We have exclusive partnerships and patented processes for implementation.
- We install and manage the technology.
- You do not pay until it performs.
- You get more dollars back from every dollar you put into your ads.
- It's fully managed tech and math. No "coaching" program required.
- See a 30-50% drop in retargeting advertising costs within the first 90 days.
- Benefit from top-of-funnel exclusion audiences within 24-48 hours.
Plus, with our pixel, we give you validated emails and contact details from identified site visitors to re-market via outbound acquisition channels in addition to your ads.
Customer results
Some quick-scope results before diving into the details.
Client: Portfolio Co
Pet Stain Removal
Shopify Store
Cardone Ventures
HVAC Mastermind Event Leads
Shopify Store
Fashion & Apparel
Unify your data management
Gone are the days of juggling multiple tracking systems. With a single pixel, you have a centralized hub for all your data needs. This pixel captures every vital conversion event on your website, ensuring you never miss a beat.
Seamless data sharing
Whether it's ad platforms, CRMs, or outbound systems, Upliiift ensures your data flows smoothly. No more data silos or integration headaches. Everything you need is connected, making your campaigns more efficient and effective.
Improved event matching
With server-side tracking, we independently track events and link them to users. We then send this data to the ad platform. This boosts our chances of finding and retargeting users, correctly attributing events, and growing the audience size.
Boost your retargeting
Maximize your reach. Upliiift amplifies retargeting with compounding audiences and precise email captures.
Supersized audiences
Traditional retargeting limits your reach. With Upliiift, expect your audience sizes to compound every month. 3x bigger in 90 days. 12x bigger in 12 months. This means more relevant eyes on your ads and better chances of conversions.
Capture more emails
Missing out on potential leads? Not anymore. Even if a visitor doesn't opt-in, Upliiift can capture valid emails from 10-20% of your anonymous US traffic. It's a game-changer for outbound retargeting.
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More sales, fewer dollars
Our clients see an average 30-50% drop in retargeting advertising costs within the first 90 days.
Impact ad metrics
Upliiift doesn't just track data; it uses it to your advantage. By understanding and influencing upstream ad metrics, we ensure you get more conversions without burning your budget.
Significant cost reduction
Everyone wants more results for less spend. With Upliiift, expect your cost per booked call to drop by at least 20% in as little as 4 weeks. That means more profit for your business without compromising on quality.
Make your retargeting ads work like they did before iOS updates & privacy laws crushed your returns.
If the tech doesn't make sense, the math will.
High ticket sales call booking funnel. All funnel metrics remain unchanged - except the retargeting audience size & identified visitors.
Before & after timeline
The tech is advanced. The math is simple.
Before Upliiift
Typical current state of clients before working with us:
- You're running paid ads
- You're able to retarget about 85% of visitors for 30 days
- After 30 days, you lose those audiences (ad platforms must delete them)
Ads retargeting:
- 10,000 unique site visitors per month
- Month 1: 8500 people can be re-marketed to
- Month 2: 8500 people can be re-marketed to
- Month 3: 8500 people can be re-marketed to
- Month 4: 8500 people can be re-marketed to
- All site visitors are anonymous
Email re-marketing:
- All site visitors are anonymous
After Upliiift
Typical after state of clients who work with us:
- You're running paid ads
- You're able to retarget 85% of visitors forever
- You store data internally every month to compound audiences
Ads retargeting:
- 10,000 unique site visitors per month
- Month 1: 8500 people can be re-marketed to
- Month 2: 17,000 people can be re-marketed to
- Month 3: 25,500 people can be re-marketed to
- Month 4: 34,000 people can be re-marketed to
Email re-marketing:
- 10-20% of site visitors are identified and can be directly emailed
- (1000-2000 new identified contacts every month for outreach)
Pricing to make CFOs happy
Typical billing is based on 1-5% of your ad spend or increase in revenue.
Performance-based pricing available
Our primary billing model is based on ad spend tiers. However, if you have CRM data tracking in place to attribute sales, Upliiift is able to charge based on performance increase above baseline. No blanket retainers.
Pay only after installation is complete
We charge a standard set-up fee. But it is only due after your entire event tracking and identity resolution suite is installed & integrated.
Built for scale
Our product helps you spend more money on ads (profitably). But it also ensures that the more you spend, the more your returns compound. Not the other way around.
Audience & advertising audit
Upon onboarding, we'll conduct a full funnel audit to assess current match rates & audience sizes. The goal is to set benchmark KPIs we work to crush.
How Upliiift works
We install, implement and manage the technology that allows you to get more out of what you're already doing. We become your paid traffic enhancement partner.
Step 1: pixel installation
We install our unique code on your website. It's the only one you'll need.
Step 2: map your conversion events
We use our action recorder tool to MAP and track the conversion events you aim to optimize, ensuring you're not solely dependent on ad platform pixels (which fail to log every event for every person).
Consider this your personalized Google Tag Manager or Facebook event tracker.
By centralizing your data in a CDP, you become the primary data source, informing other pixels about genuine conversions.
This "server-side" tracking boosts audience matching on all ad platforms, reducing CPMs, CPCs, and overall CAC.
Step 3: centralize your data
To sync with advertising and mar-tech platforms you use, we integrate all your third-party tracking pixels and preferred tools.
Using your new CDP database, they instantly update with pertinent data, ensuring consistent, unified and robust tracking.
Step 4: comprehensive ID collection
We gather identifiers from visitors, such as Facebook and Google IDs, IP addresses, MAIDs, device IDs, names, emails and more.
Plus, we add our own unique ID just for you; linking together all the data.
This ensures your data is always available (forever) and never discarded by platforms like Facebook or Google.
Step 5: create powerful audiences
We build audiences using the profiles we develop. They combine our IDs, your event IDs, pixel user IDs (like Meta and Google), and other collected attributes. Our patented technology ensures these profiles sync with any ad platform indefinitely.
Forget the 28-day retargeting limit. With Upliiift, your data is always at hand, and your audiences grow larger every month. We've gathered more than just Facebook and Google IDs, including:
- Device ID
- Location
- Emails (when available)
- Name
- Your unique ID
This wealth of data lets us match more users to events, enhancing audience quality and event match accuracy.
Step 6: maximize your returns
Drop your costs by using these to make include/exclude/build LAL using our playbooks due to the enhanced abilities above.
For instance, if you attract 100k visitors over 3 months, you might only reach an audience of 20k.
If you spend $5k monthly on this audience, aiming for a 2x returns, you'd earn $10k.
With Upliiift, you could target 60k-80k of those visitors. Using the same $5k spend, your revenue jumps to $40k instead of just $10k, all thanks to the expanded audience.
Over time, the benefits of using Upliiift multiply, amplifying your data and event volume by 6-12x.
Stuff you want to know
Commonly asked questions, objections, and assumptions.
Hyros and 🐳 🐳 🐳 are analytics & tracking platforms. Upliiift is a performance enhancement service. These platforms will allow you to better attribute the increased returns and profits from Upliiift. Upliiift directly impacts performance. Hyros and Triple Whale measures it.
Comprehensive Data Collection: By using both an analytics & tracking platform and Upliiift, businesses can ensure they are collecting data from every possible source. While Hyros or Triple Whale can provide universal tracking across all marketing channels, Upliiift centralizes this data in a CDP, ensuring a single source of truth.
Optimized Marketing Spend: Hyros/Triple Whale ensures accurate ad tracking, allowing businesses to know the true ROI of their ad spend. Upliiift enhances this by increasing retargeting audiences and event match rates, ensuring businesses get more value from their existing traffic.
Enhanced Email Marketing: While Hyros/Triple Whale offers full email tracking, Upliiift can capture valid emails from anonymous US traffic, providing businesses with more opportunities for outbound retargeting.
Unified Data Management: Both platforms emphasize the importance of centralized data. By using them together, businesses can ensure they have a complete and unified view of their customer data, making it easier to make informed marketing decisions.In conclusion, while both Hyros/Triple Whale and Upliiift offer unique features, using them together can provide businesses with a comprehensive and optimized marketing analytics solution.
Upliiift is a tech implementation & consulting firm. Upliiift leverages a CDP and Identity Resolution. Our solution combines the power of these two technologies.
The process we use to install, connect and manage these two tools is patent pending.
A Customer Data Platform (CDP) is a specialized software that aggregates and organizes customer data from various sources into a unified, centralized database. This database is accessible to other systems, ensuring that every part of a business can access a single, consistent view of the customer. Here's a deeper dive into its key features and functionalities:
Data Aggregation: CDPs collect data from multiple sources, including websites, mobile apps, email campaigns, customer service interactions, social media, and more. This ensures a holistic view of the customer.
Unified Customer Profiles: The platform creates comprehensive customer profiles by merging data from different sources. This means that if a customer interacts with a brand on social media and later makes a purchase on the website, both actions are recorded under a single customer profile.
Real-time Data Processing: CDPs operate in real-time. When a customer takes an action, such as making a purchase or clicking on an ad, the CDP updates the customer's profile immediately.
Segmentation: Businesses can segment their customers into specific groups based on behavior, demographics, purchase history, and other criteria. This allows for more targeted and personalized marketing campaigns.
Integration with Other Systems: CDPs are designed to integrate seamlessly with other marketing technologies, such as Customer Relationship Management (CRM) systems, Data Management Platforms (DMPs), and marketing automation tools. This ensures that every system uses the most up-to-date customer data.
Privacy and Compliance: With increasing concerns about data privacy and regulations like the General Data Protection Regulation (GDPR), CDPs are built with features to help businesses stay compliant. This includes tools for data governance, consent management, and data security.
Predictive Analytics: Some advanced CDPs offer predictive analytics capabilities. By analyzing past customer behavior, these platforms can predict future actions, helping businesses anticipate customer needs.
Benefits of a CDP:
Personalized Marketing: With a unified view of each customer, businesses can create highly personalized marketing campaigns, leading to better engagement and conversion rates.
Improved Customer Experience: By understanding the entire customer journey, businesses can offer more relevant products, services, and content, enhancing the overall customer experience.
Efficient Data Management: CDPs eliminate data silos, ensuring that every department, from marketing to sales to customer service, has access to the same, consistent customer data.
Data-Driven Decision Making: With a comprehensive view of customer data, businesses can make more informed decisions, from product development to marketing strategy.In essence, a Customer Data Platform is a powerful tool that centralizes customer data, enabling businesses to understand, engage, and serve their customers better. It's a cornerstone for modern, data-driven marketing and customer experience strategies.
Competitors can only attempt to imitate. We facilitate the custom installation of these solutions found nowhere else, and manage the system every month to enhance your returns.
Upliiift is a tech implementation & consulting firm. Upliiift leverages a CDP and Identity Resolution. Our solution combines the power of these two technologies.
The process we use to install, connect and manage these two tools is patent pending.
Identity Resolution Pixel: An Overview
An Identity Resolution Pixel, often simply referred to as an "Identity Pixel," is a technology used to recognize and consolidate multiple identifiers related to a single individual across various devices and platforms. This process is a subset of the broader concept of identity resolution, which aims to create a unified customer profile from fragmented data points. Here's a more detailed breakdown:
Tracking Digital Footprints: The pixel, which is a small piece of code embedded on a website or within an app, collects data about user interactions and behaviors. This can include actions like page views, clicks, form submissions, and more.
Multiple Identifiers: As users interact online, they leave behind various identifiers such as cookies, IP addresses, device IDs, email addresses, and more. An Identity Resolution Pixel helps in capturing these identifiers.
Cross-Device and Cross-Platform Tracking: One of the primary challenges in digital marketing is understanding that the same user can interact with content on multiple devices (like a smartphone, tablet, and desktop) and platforms (like different browsers or apps). The pixel aids in connecting these interactions, recognizing that they belong to the same individual.
Unified Customer View: By resolving multiple identifiers to a single individual, businesses can create a more comprehensive and accurate view of their customers. This unified profile includes a consolidated record of interactions across all touchpoints.
Enhanced Personalization: With a clearer understanding of the customer journey across devices and platforms, businesses can deliver more personalized and relevant content, ads, and offers.
Data Privacy and Consent Management: Identity Resolution Pixels are designed with privacy considerations in mind. They often include features to manage user consent, ensuring that data is collected and processed in compliance with regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Benefits of an Identity Resolution Pixel:
Improved Marketing Efficiency: By understanding the entire customer journey, marketers can allocate resources more effectively, targeting users with the right message at the right time.
Higher Conversion Rates: A unified view of the customer means more relevant and timely interactions, leading to higher engagement and conversion rates.
Reduced Ad Waste: By recognizing users across devices and platforms, businesses can avoid redundant advertising, such as showing the same ad to a user on both their smartphone and desktop.
Enhanced Customer Experience: With more accurate and comprehensive data, businesses can tailor their offerings and interactions to better match individual customer preferences and needs.
In essence, an Identity Resolution Pixel is a vital tool in the modern digital landscape, enabling businesses to navigate the complexities of multi-device, multi-platform user interactions. It bridges the gaps in customer data, providing a clearer, more holistic view of the customer journey.
Here are our average results we see across clients. This does not include outbound re-marketing with the resolved site visitors.
1) Event match score - rock solid within 3 days.
2) Retargeting audiences = 2-3x current size (14-45 days depending on traffic)
3) 30-60% drop in CPA (45-90 days)
4) 10%-20% of daily visitors Identified within 48 hours of launch.
Yes and no. Our CDP and Identity Resolution set-ups have more to do with the number of unique site visitors you're currently driving. Those site visitors are most commonly driven by ads. But some customers have a large amount of organic traffic, too.
Our minimum rule of thumb is: if you have over 10,000 unique visitors per month, our product will help you multiply your returns immediately.
Ecommerce businesses.
Businesses who sell expensive services through a phone call.
Information/education businesses.
You'll be scheduled with one of our founders - not a salesperson. They will ask a number of questions about your business' current state to assess whether or not you'll make more money with or without Upliiift. If it's a good fit, you'll do some simple math together to determine the target ROI. Then, they'll open the floor to answer any questions you have.
Depending on your situation, our product either works, or it doesn't. There is no in-between. Our job is to determine which one of those camps you fall in.
If this page was too complex...
Click the button below to jump on a call and do the math together.